Why Jetty Research?

Jetty Research aims to provide high quality, cost-effective and confidential research to regionally-based companies, organisations and Councils.

As a supplier of both commercial and social research, our mission is "to provide information which helps businesses grow and communities flourish". This highlights our belief that research needs to be useful rather than just interesting, and that the return on research must well and truly exceed the investment. Hence all research activity is specifically tailored to helping clients make a measurable difference to their understanding of their market (or community), their brand and/or the way they run their organisations.

Jetty Research works on the basis that all questions should be clear, simple and useful, and applies screening methods to ensure this is always the case. The company uses trained researchers - including senior undergraduate and post-graduate students at Southern Cross University - and manages a call centre at SCU's Coffs Harbour campus to maintain full quality control over the survey process. Jetty Research has access to sophisticated research software which allows us to analyse and cross-correlate data in far greater detail than available with more general programs.

Confidentiality is the key to successful long-term business relationships, and Jetty Research takes its responsibility to client confidentiality extremely seriously. No aspect of a customer's research - or other business information gained in the preparation or presentation of that research - will be discussed with any third party without that client's express permission.

Jetty Research director James Parker has twenty years commercial experience in media and management. James also has a long interest in market research: at Australian Business magazine he founded and co-ordinated for three years an annual survey of stockbrokers, while at TNT Magazine Pty Ltd he turned that company's bi-annual quantitative survey of inbound backpackers into the standard reference source among peak tourism bodies. He has participated in many focus groups, both as client and facilitator.

James holds a Bachelor of Economics from the University of Sydney, and a graduate certificate in applied statistics and research methodology from Swinburne University of Technology.